July 26, 2026

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Europe’s Medical Device Makers Embrace AI Innovation

Europe’s Medical Device Makers Embrace AI Innovation

Healthcare resilience goals and regulatory frameworks accelerate adoption of AI-enabled medical technology solutions, ISG Provider Lens® report says

LONDON, October 28, 2025–(BUSINESS WIRE)–European medical device companies are carrying out digital transformations to modernize regulatory operations, strengthen post-market surveillance and improve patient safety, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens® Medical Device Digital Services report for Europe finds that enterprises are using digital platforms and solutions to optimize their operations in response to aging populations, evolving regulation and rapid technological change. Among other changes, they are upgrading product quality and vigilance systems to meet the European Medical Device Regulation (MDR) and In Vitro Diagnostic Medical Device Regulation (IVDR) standards and automating regulatory documentation, compliance reporting and post-market monitoring.

“European medical device makers are realizing measurable results from digital transformation,” said Sven Geissler, director at ISG. “They are reducing costs and improving device performance while strengthening the return on their technology investments.”

Device companies are expanding remote-care capabilities as part of a broader shift toward patient-centered models. Telemedicine and connected monitoring tools help support aging populations and manage chronic diseases while meeting mandatory timelines. Integrated patient engagement platforms collect feedback and track adherence, improving oversight and responsiveness. Adoption of new technologies and approaches has been faster in Western Europe, but Eastern Europe’s medical device industry is emerging as companies invest in compliance operations, regional regulatory intelligence and multilingual hubs for post-market reporting.

Enterprises are adopting GenAI to support regulatory submissions, vigilance reporting and quality documentation, reducing manual effort and improving accuracy, the report says. They are also deploying digital twins and advanced analytics to validate device performance and predict potential component failures, improving device reliability and safety. Upgraded digital quality management systems track corrective actions and audit findings in real time, enabling faster regulatory responses and stronger compliance outcomes.

Many device makers in the region are collaborating with service providers on operations and preparing for new generations of technology. Co-innovation labs are accelerating usability testing and device validation, improving safety and audit outcomes. Outcome-based provider pricing models, which tie fees to results such as regulatory approvals and complaint resolution timelines, are gaining traction with clients.

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